The state of Arkansas thinks you’re confused about whether a veggie burger comes from a cow. In fact, it thinks you’re so confused that it passed a law making it illegal for companies to use words like “meat,” “roast,” and “sausage” to describe products that are not made from animals. Under the law, it doesn’t matter if those words are modified by “vegan,” “veggie,” or “plant-based.”
Rather than focusing on genuine consumer concerns — such as rising healthcare and education costs — Arkansas politicians have decided to take on an imaginary crisis: confusing a veggie burger for a hamburger, or almond milk for cow’s milk.
Why? To “protect the agricultural producers in the state,” one of the law’s proponents admitted.
Not only is Arkansas’ latest law absurd and unnecessary, it’s also unconstitutional. It violates the First Amendment by censoring truthful speech in order to protect the economic interests of the meat industry. Together with the Good Food Institute, the Animal Legal Defense Fund, and the ACLU of Arkansas, we filed a lawsuit on behalf of Tofurky challenging the law.
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